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Our expertise is developing business-focused content across a broad spectrum of channels and formats, including:

 

 

 

 

 

 

 

 

 

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In addition to content development, we offer marketing strategy consulting, design and editing services, and project and program management support for events and external/internal communications.

 

 

 

 

Nicole Bedard

Founder and Principal

With over 20 years of experience marketing high-tech solutions and services, Nicole has proven results in creating high-impact, strategic content and programs that deliver marketing success. She specializes in bridging the gap between technology and business, taking complex ideas and distilling them into clear, creative and insightful business-focused marketing assets. Her background in marketing communications, customer reference marketing, channel marketing, public relations and analyst relations, gives her the unique cross-channel experience and talent to help our clients optimize their marketing projects for maximum impact.

 

 

 

 

 

  • White Papers

  • Infographics

  • Brochures

  • eBooks

  • Blogs

  • Social Media

  • Customer Success Stories

  • Email

  • Presentations

 

  • Prouduct/Data Sheets

  • Press Releases

  • Web Copy

  • Executive Bios and Q&A

  • Newsletters

  • Videos/Demos

  • Industry Articles

  • State of the Market Reports

  • Banners and Datagrams

"Nicole is a consummate professional and that rare combination of talents - able to grasp the big picture while maintaining incredible attention to detail."

          - Susan Venturo, Marketing Manager, Communications, IBM

 

"Nicole is the best business writer I've ever worked with. Her ability to grab the reader's attention with an emotional opening, and then seduce them into building a business case, is an extremely rare talent."

          - Patrick Lannigan, Vice President, Marketing, Strategic Information Technology (SIT)

 

"Our projects with Nicole have emerged as some of our most powerful evergreen content."

          - Raymond Ackerlund, Vice President, Marketing & Product Management, Skyward

 

"Nicole’s attention to detail in her writing is superb. She finds the heart of every story and conveys the message expertly."

          - Jaclyn Barnard, Director of Business Development, Roundtable Software

 

 

 

 

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